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FREQUENTLY ASKED QUESTIONS
Questions you might ask
Q1: General
A) What do I need to do to qualify for a PIZZALO Franchise?
- Location in which the PIZZALO outlet is being considered (google pin). If you do not have a location in mind, you can speak to our franchise sales agents to help you narrow it down.
- Looking at opening the store in next 30-60 days
- Have the minimum Capital required to set up the specific model you want to do.
B) How do I go about the process of opening a PIZZALO Franchise?
Schedule an appointment with our Sales executive on +91 8058875976 ,
C) What is the ROI on my investment?
The ROI on any investment depends on multiple factors like Location, Rentals, Expected Revenue, etc. There is no one answer to that question. To get a better idea of what it is likely to be for you, please book an appointment with our sales executives on 8058875976
Q2: Franchise Investment Details
A) How much does the Model cost?
1. Takeaway model : Total setup cost with Franchise Fee of is in the range of 3 lacs + GST.
2. Standalone Model : Total setup cost with Franchise Fee of is in the range of 3 lacs + GST.
3. Dine-In Model :A Dine-in location with a minimum of 20 covers can be
opened in a space of 600-2000 sq ft. Total setup cost with Franchise Fee of is in the range of 6 lacs + GST.
B) Which Licenses will I need to run the outlet?
FSSAI, Shop & Establishment, Municipal Trade license
C) Who will look after Marketing?
All central level marketing promoting the brand – Social Media, Radio, Newspaper,
TV, etc is done by the brand. All location specific marketing like ads on Zomato/Swiggy, Flyers in local neighbourhood, Hoardings arounds the
outlet, etc to be done by the outlet.
D) What is the Initial stock Cost (For each outlet type)?
At the time of signing up the outlet,
we will make a projection on the revenue we expect to do. 35% of the projected Revenue in the first month will be considered for the initial stock indent.
E) What is the Royalty (For each outlet type)?
Royalty for all models is the same and is fixed at 3% .
F) Which franchise models does PIZZALO do? (FOFO/FOCO) (For each outlet type)
Franchise owned franchise operated model only
H) What about other costs?
Once we are aligned on the location, set up cost, etc, we will book an appointment with our Franchise Experts. They will make a monthly Profit And Loss
Statement with you which will include all monthly expenses and give you a provisional view of profitability at each outlet.
Q3:HR Process
A) Who will be responsible for Hiring ( Brand guidline)?
While the accountablity of
the hiring lies
with the Franchise, the brand provides complete support in helping source CV’s
and take interviews along with the Franchise owner.
B) Skilled / Non- skilled labour?
Non- skilled labour with relevant experience can be considered
C) No. of employees needed?
Dine-In (4 employees) / Food Court (3 employees). This is an estimate based on average revenues.
The number of employees will increase if order volumes are higher. Other factors like delivery, valets,
guards etc may be applicable based on location.
Q4: Traning Process
A) How long is the training process?
Training for Franchise Owners:
Will be conducted by PIZZALO Management team.
This training is designed to teach you everything you need to know about running a franchise store profitably.
Training for Staff: Will be conducted by operations staff and conducted at the Franchisee Location.
PIZZALO will provide a New Store Opening Team that will come to your location and hand hold the new
staff till they are certified and ready to take on operations themselves
B) Where does the training take place?
Training for the outlet staff is carried out at the Franchise store itself.
In some special cases, we may need the staff to visit and train at existing PIZZALO stores. The training of the Franchise owners can either happen online or in person at our HeadQuarters (HQ) in
SONIPAT.
C) What if a Refresher Training is required?
Refresher training is carried out based on requirement
Q5: Raw Material
A) Who provides the Raw Material?
All raw material stock is provided centrally
from the brand warehouse to ensure brand quality.
Independent procurement of stock is not permitted unless by special exception in very rare cases.
B) Vendor tie-up
Only fresh vegetables are sourced from the city local vendor
Q6: Marketing
A) Who looks after Digital Marketing?
Our in-house marketing team will assist you
with a monthly plan on digital marketing like Zomato/ Swiggy carousels and clicks, Facebook ads, instagram ads,
google ads etc.
B) Who looks after Offline Marketing?
Our in-house marketing team will assist you
with a monthly plan on offline marketing like billboards, newspaper flyers etc. The local marketing plan will be
put together in consultation with the Franchise Owner.
C) Who is our Target Audience?
Our target audience is the average middle-class Indian between the age of 14-50. A high density of population
with that demographic is the most ideally suited for PIZZALO. High density of students and young adults is
another indicator of ideal demographics.
Q7: Agreement Terms
A) What is the Franchisee Agreement Term (Clarify as per each outlet type)?
Franchise Agreement term for a Take away,
Dine-In and Drive-thru model is 7 years.
B) What is the Franchisee Agreement Renewal Fee (Clarify as per each outlet type)?
To be determined at the time of renewal.
C) What is a Term Sheet?
The Term Sheet is prepared and signed once the Franchise
fee is paid. This is the confirmation of the offer to finalise a franchise license for a particular area. The letter consists of the details of
the Franchise, City, Area, Store Model, Fee, Royalty and any special conditions if applicable. The letter states that the outlet should be made
operational within 3 months of signing.
Q8: Project
A) Who will do the project?
The outlet setup project work will be carried out only by PIZZALO approved vendors. A list of vendors and their costing will be shared with the Franchise
B) Can I do the project on my own?
‘Yes, the project setup can be carried out by your own Vendor, provided the vendor you are recommending has significant experience in building restaurants of global repute’
C) How long will the opening of the store take?
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45 days is the timeline to make the store operational once the Franchise agreement has been signed
Q9: Location
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A) Will PIZZALO help with finding a location?
Yes, PIZZALO
can share top locations in a particular city basis data analysis of the market competition + online delivery
sales data
B) I have my own shop. Can I use that for the outlet?
Yes, if the shop matches
the requirement of the franchise model of the brand, the self owned shop can be considered, post due
deligence carried out
C) How much Sale can I expect my outlet to do?
Schedule a call
now to speak to our Sales Expert
D) How should I choose the ideal model for my location?
Schedule a call now to speak to our Sales Expert
E) Can I get a discount?
Schedule a call now to speak to our Sales Expert
Q10: Other
A) How much operating capital will I need?
1.5 lacs to 2 lacs of operating capital is recommended for the initial few months
of operations
B) Can I suggest my own products?
Yes you can suggest your products, but it must be veg products.

